Defining what Riip is or where it came from can be difficult. It isn’t based on a specific term, or local slang, or industry jargon. Riip is a state of mind. Riip encompasses all the feeling and emotions of “stoke”, “yeah”, “yeehaw”, “killer”, “bitchin’”, “rad”, “awesome” and “badass” in a simple four letter noun. One session enjoying our beers and you could be a riipper, be riipped, and experience riipping all in one sitting. The word itself does not have any inherent meaning but the experience is what matters most. Grab a beer, buy a hat or just come hang out and join your fellow Riippers in experiencing all that Riip has to offer.